Winter Liscano Winter Liscano

3 Tips for Running a Christian Business

As a Christian, you know that God has called you to do great things. You feel it in your bones that you have a purpose! And as a faith-based entrepreneur, you are in a unique position to impact the world for His glory, not yours. You realize that doing business as a Christian can be challenging when the world is screaming at your to compete, hustle and compare. So what does it look like to run a Christian business? How can you ensure that your business is glorifying God?

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Social Media Winter Liscano Social Media Winter Liscano

Content Marketing: How to Create Intentional, Engaging Content Your Audience Will Love

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

In other words, it's about creating content that your audience will find helpful, informative, and interesting. It's not about selling them something; it's about building a relationship with them based on trust and mutual respect.

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digital marketing Winter Liscano digital marketing Winter Liscano

Why Your Lead Magnet Isn't Converting 

A lead magnet is a freebie (a free PDF, mini course, video, class, workshop, guide, workbook, etc.) that you offer in exchange for an email address. It's a great way to grow your email list quickly, but only if it's done right. I see so many service based business owners making the same mistake with their lead magnets and it's costing them dearly. Keep reading to find out what that mistake is and how you can fix it.

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Winter Liscano Winter Liscano

How to Create a Game Plan for Your Marketing in 2023

If you're like most service-based business owners, the end of the year is a time to reflect on what's working (and what's not) in your business and start making plans for the upcoming year. And if you're feeling a little lost when it comes to your marketing, I want to help you get started on the right foot! In this blog post, I'm sharing my top tips for creating a game plan for your marketing in 2023.

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Content Marketing Winter Liscano Content Marketing Winter Liscano

Content Marketing for Christian Women Business Owners

As a Christian woman business owner, you know the importance of marketing your business well. After all, your business is a reflection of your faith, and you want to make sure that you're putting your best foot forward. But with so many different marketing strategies out there, it can be tough to know where to start. That's why content marketing is such a great option for Christian women business owners. Keep reading to learn more about what content marketing is and how it can benefit your business.

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digital marketing Winter Liscano digital marketing Winter Liscano

3 Ways to Optimize Your Digital Marketing Strategy

In today's fast-paced, digital world, it's more important than ever to have a solid online presence. Whether you're a small business owner or a solopreneur, if you want to succeed you need to be visible where your customers are searching. That means having a digital marketing strategy in place that is optimized for search engine ranking and optimal visibility. Here are 3 ways to optimize your digital marketing strategy.

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Winter Liscano Winter Liscano

3 Myths About Digital Marketing You Need to Stop Believing

If you’re like most female entrepreneurs, you want to grow your business by reaching more people online. And digital marketing is the perfect way to do that. But there are a lot of myths floating around out there about what digital marketing is and how it works. In this blog post, we’re going to bust three of the biggest myths about digital marketing so that you can make the most of this important tool for growing your business.

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Mindset Winter Liscano Mindset Winter Liscano

3 Ways to Develop a Biblical Money Mindset

Many of us have been taught that money is the root of all evil. We've been told to be mindful of our spending and to live within our means. While there is nothing wrong with being prudent with our finances, what if we took a different approach? What if we looked at money through the lens of scripture?

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Winter Liscano Winter Liscano

8 Questions to Ask Yourself Before Running Facebook Ads

Everyone is promoting their courses, products and freebies all with the intention of growing reputable businesses through the medium of social media. I mean heck, how many ‘sponsored’ posts are you seeing everyday?

But let’s pump the brakes for juuuuust a sec and talk through some important pieces of the bigger picture before we jump in the deep end and invest without thinking through some preliminary steps first.

Social media must be strategic if growth is the goal. It must be thought through and more importantly, used for us.

These 8 questions are important to ask yourself …

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Social Media Winter Liscano Social Media Winter Liscano

6 ways Social Media Can Work for You in Your Business

When we look at the stats, we can see the opportunities to maximize the potential of growth and success of these platforms if we fully understood how they work and why they work when it comes to marketing your business. So if you’re not fully utilizing it for your business and seeing the possibilities, perhaps you should reconsider? Let’s dive in to the why and how it can work for you…

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